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If someone else became popular creating a health blog, it doesn’t necessarily mean you need to do the same to get famous.
So, identify your unique strengths. Leverage your strengths to get reader’s attention.
You got to find out what you’re best at.
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Maybe, you are a wonderful photographer or an artist. Maybe, you write short humorous stories. Maybe, you are a marketing expert for your local area. Whatever it is, you should use it!
Don’t blog just for the sake of blogging. Use your strengths in a way that people learn from you. When you leverage your abilities and skills, results turn out better.
Hone your unique strengths to stand out yourself from the crowd.
On the other hand, if you don’t find your unique selling point, building a blog audience will be a constant struggle.
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Build strong social presence
Social media is huge for interacting with your blog audience. Millions of people use social media every day. It’s more likely that your blog audience is also using any of the social channels to consume stories, news, entertainment etc.
Your job is to use those social channels where your audience is. Understand your audience. Share content that interests them on social media.
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When you post a video, people would engage by liking, commenting and sharing. Likewise, when you share knowledge and add a link to your website, people will also click to read more.
Social media is all about engaging. Post consistently. Produce captivating content that attract social media audience. Build a relationship. Entertain them. Give them a reason to check out your blog. Give blog updates. Share interesting facts and trends.
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Here are few tips to use social media efficiently;
- Choose the right social media platforms
- Post frequently and obtain consistency
- Create and curate engaging content
- Participate in Facebook groups
- Build relationships first
- Make interesting posts
- Use captivating visuals