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Protect Card just like cash. A card cannot be used until it is activated. Use, purchase, or acceptance of the card is acceptance of these terms. You can use the card's remaining balance to pay for items or services in Ulta Beauty stores or at Ulta.com. Cash redemption is not permitted, except the law that requires it. It is not redeemable through Ulta Beauty in Target or through Target.com. ulta Gift Card Balance