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Choosing between qualitative and quantitative research methods depends on your research objectives and the nature of your research question. If you aim to explore phenomena in-depth, understand complex processes, or gather detailed insights, qualitative methods such as interviews, focus groups, and case studies are suitable. Conversely, if your goal is to measure variables, test hypotheses, or analyze statistical data, quantitative methods such as surveys, experiments, and numerical data analysis are appropriate. Seeking thesis help can provide guidance on selecting the right method by considering your research goals, available resources, and the type of data you need. Combining both methods, known as a mixed-methods approach, can also be beneficial for comprehensive research.