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Report: 40% of UFC fans are female
Bloomberg TV Reporter Greg Miles to Dana White
?If you?re a guy, you don?t want to go out on dates with these women (who watch UFC), right?
Dana White to Bloomberg TV Reporter
?The girls who watch UFC are hot? you, actually, do want to go out on dates with these girls.?
In what is considered the fastestgrowing sport in the world, women are one of the fastest-growing subsets of fans. In fact, women now represent a reported 40 per cent of UFC enthusiasts, a big proportion for a firebrand organization that once claimed no interest in appealing to them.
MMA's most public torchbearer had his doubts about its mainstream appeal, particularly among women. "It's for males 18 to 34," UFC president Dana White said a few years ago. "If women watch, that's just gravy for us, that's beautiful ... But to go out and market toward women would be very expensive and not make much sense."
Women, however, came to UFC, anyway. And if you were to point to a Pied Piper, his name would be Georges St-Pierre.
"Georges St-Pierre isn't a bad-looking guy, so you'll always get the eyecandy seekers," says Drena Farrell, a UFC fan from Kelowna, B.C. "Just because there's a little bit of blood in UFC, people seem to think that makes it more brutal than other sports. I mean, it's a fight. What did you think was going to happen?"
Romance writer Vicki So, author of the forthcoming Harlequin novel Her Son's Hero, finds an unlikely muse in MMA fighters.
"They go into the cage knowing they could leave on a stretcher, but the stakes are worth the risk," says So, who writes under the pseudonym Vicki Essex. "That's what the best romances are made of: taking chances against all odds to emerge triumphant."
MMA not just for guys anymore
Bloomberg TV Reporter Greg Miles to Dana White
?If you?re a guy, you don?t want to go out on dates with these women (who watch UFC), right?
Dana White to Bloomberg TV Reporter
?The girls who watch UFC are hot? you, actually, do want to go out on dates with these girls.?
In what is considered the fastestgrowing sport in the world, women are one of the fastest-growing subsets of fans. In fact, women now represent a reported 40 per cent of UFC enthusiasts, a big proportion for a firebrand organization that once claimed no interest in appealing to them.
MMA's most public torchbearer had his doubts about its mainstream appeal, particularly among women. "It's for males 18 to 34," UFC president Dana White said a few years ago. "If women watch, that's just gravy for us, that's beautiful ... But to go out and market toward women would be very expensive and not make much sense."
Women, however, came to UFC, anyway. And if you were to point to a Pied Piper, his name would be Georges St-Pierre.
"Georges St-Pierre isn't a bad-looking guy, so you'll always get the eyecandy seekers," says Drena Farrell, a UFC fan from Kelowna, B.C. "Just because there's a little bit of blood in UFC, people seem to think that makes it more brutal than other sports. I mean, it's a fight. What did you think was going to happen?"
Romance writer Vicki So, author of the forthcoming Harlequin novel Her Son's Hero, finds an unlikely muse in MMA fighters.
"They go into the cage knowing they could leave on a stretcher, but the stakes are worth the risk," says So, who writes under the pseudonym Vicki Essex. "That's what the best romances are made of: taking chances against all odds to emerge triumphant."
MMA not just for guys anymore