How do consumers perceive and interact with user-generated content (UGC)?

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Traditional advertising lacks the trust of 84% of millennials. Users consider UGC to be of utmost importance when making purchasing decisions. They rely on websites and UGC for information and prefer brands that provide avenues for them to express their opinions online. Social media plays a significant role in influencing purchasing decisions based on UGC. for getting the complete ugc stats you can visit idukki.io ugc platform.